Project 3 of 4

Storefront study

The ORBIT storefront from the study: a dark page with a bright call to action and four category cards
A design study, not a client project

scroll to see three brands

The idea

One storefront layout, dressed for three very different brands.

What it is
A design study by NLY Media
The brands
ORBIT, harbour and SOLACE, made up for this study
Stays the same
Header, headline, call to action and a row of four category cards
Changes
Colour, imagery and the words
Made by
The NLY design team

One layout. Three brands.

ORBIT: dark and electric, headline Launch faster, look sharper
harbour: light and calm, headline Booked in two taps
SOLACE: warm and glowing, headline Small batch, honest labels

dark and electricOrbit

light and calmharbour

warm and glowingSolace

What it shows

  • LayoutThe same grid and the same parts in all three. Build it once, dress it many times.
  • ColourDark and electric, light and calm, warm and glowing. Colour does most of the brand work.
  • Words"Launch faster." "Booked in two taps." "Honest labels." Each headline talks to its own customer.

made in-house to test an idea, no client attached

Your brand, next.

Tell us what you sell and who buys it. We will design a storefront that only your brand could own.

Start a project

Next project

Design system a design study Open the next one